It is one of the most popular seaside resorts in the Silver Coast/Costa de Prata, Portugal. Nazaré has become a popular tourist attraction, advertising itself internationally as a picturesque seaside village. Located on the Atlantic coast, it has long sandy beaches (considered by some to be among the best beaches in Portugal), with lots of tourists in the summer. The town used to be known for its traditional costumes worn by the fishermen and their wives who wore a traditional headscarf and embroidered aprons over seven flannel skirts in different colours. These dresses can still occasionally be seen.
In November 2011, surfer Garrett McNamara, who resides in Hawai’i, surfed a record-breaking giant wave: 78 feet (23.8 m) from trough to crest, at Nazaré. On 28 January 2013, McNamara returned to the spot and successfully surfed a wave that appeared even larger, but is awaiting an official measurement. Then, on October 28, 2013, Carlos Burle surfed another wave that is currently being scrutinized as possibly the largest wave ever ridden.